September 30, 2006

An Outrageous Sales Letter

I received this email from copywriter, Craig Garber: "About 2 years ago, on a flight out to Los Angeles, I was bored. My ipod battery drained out, and I'd finished reading all the books and magazines I had brought on the flight.

All I had was my spiral notebook and a few fountain pens inked up and ready to go.

So … I began writing. And after about 2 hours, I had written what is frankly, one of the best sales letters I've ever done".

It's a classic sales letter - long, information rich, lots of  subheadings, promises etc.

The thing is that it's for a fictional product - and an OUTRAGEOUS one at that. Some people will be offended by it and others will find it a very funny SATIRE.

Outrageous Sales Letter

Posted by Gregg.

Filed under General by Editor

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