September 30, 2006
An Outrageous Sales Letter
I received this email from copywriter, Craig Garber: "About 2 years ago, on a flight out to Los Angeles, I was bored. My ipod battery drained out, and I'd finished reading all the books and magazines I had brought on the flight.
All I had was my spiral notebook and a few fountain pens inked up and ready to go.
So … I began writing. And after about 2 hours, I had written what is frankly, one of the best sales letters I've ever done".
It's a classic sales letter - long, information rich, lots of subheadings, promises etc.
The thing is that it's for a fictional product - and an OUTRAGEOUS one at that. Some people will be offended by it and others will find it a very funny SATIRE.
Posted by Gregg.
Filed under General by Editor



